Microsoft's Big Reward: The Marketplace Gold Rush

In July 2022, Microsoft unveiled the "Transact & Grow" incentive. Companies entering the marketplace with a transactable offer were greeted with a $10,000 USD reward, marking a pivotal moment in Microsoft's marketplace journey.

By July 2023, the narrative of "Transact and Grow" took a new turn. Microsoft's focus broadened from just product listings to actively rewarding robust sales.

This strategic shift aimed to:

Propel software companies to view the marketplace as a primary sales channel. Showcase to businesses the advantages of adopting the marketplace for procurement. An interesting trend has emerged where vendors are increasingly directing their customers to the marketplace for purchases. This not only simplifies the procurement process for buyers but also eases adoption, making the marketplace a mainstream channel for both sellers and buyers.

📊 Transact & Grow Reward Breakdown:

Core Sales Reward:
🎁 Reward: $10,000
🎯 Goal: Hit sales of $25,000 between July 2023 and June 2024.
This is for those who had sales below $25,000 the previous year.

Azure Sales Reward with Status:
🎁 Reward: $20,000
🎯 Goal: For those with the "Azure IP Co-sell" status. Achieve sales of $25,000 within the same period. This status is for companies that either utilized over $100K in Azure services or billed more than $100K USD on the marketplace. Companies can earn from both the Core and Azure Sales rewards for the same product.

Teams App Sales Incentive:
🎁 Reward: $10,000
🎯 Goal: For products linked to a Microsoft Teams app. Reach sales of $10,000 between July 2023 and June 2024.

Dynamics & Power BI Sales Incentive:
🎁 Reward: $10,000
🎯 Goal: For sellers of Dynamics 365 Customer Engagement or Azure PowerBI Visual products. Achieve sales of $10,000 within the same timeframe.

🔄 Repetition & Maximum Earnings:

Companies can earn rewards on up to 4 different products for each incentive category. The grand total a company can earn from all incentives combined is a whopping $200,000 between July 2023 and June 2024.

📈 Our Recommendation:

The most effective strategy to maximize the incentive is to combine the "Core Sales Reward" with the "Azure Sales Reward with Status". By targeting both these incentives, companies can effectively earn a total of $30,000 (that's $10,000 from the Core Sales Reward and $20,000 from the Azure Sales Reward) for the same product sales, essentially tripling their potential reward. If you're keen on understanding the full potential of the marketplace opportunity and want to maximize your sales rewards, we're here to guide you. Feel free to book a session with us at WeTransact, and let's chart your path to success.

In summary, Microsoft's evolving marketplace strategy is clear: create a thriving ecosystem where software companies excel, and businesses recognize the platform as a top procurement choice. As we anticipate the developments of July 2024, the marketplace is poised for continued growth and innovation.

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