2bcloud
2bcloud empowers startups and ISVs to build and deploy outstanding products. With expertise in Azure and AWS, they accelerate delivery, cut costs with tailored solutions, and future-proof businesses. As a next-gen MSP, 2bcloud partners with clients to enhance capabilities and drive innovation.
.png)
2bcloud And WeTransact Team Up To Support New Vendors On Azure Marketplace
2bcloud is a team of cloud experts and a Microsoft Managed Services Provider (MSP) delivering cloud solutions and technologies to digital natives, startups, and ISVs. Winner of the Microsoft Partner Of The Year Award for 2024 – and a Global Azure Expert MSP and Azure Specialist in AppModern, cloud migration, Kubernetes and analytics – it currently serves more than 400 customers with cloud-based solutions.
2bcloud works with companies from early-stage startups all the way up to unicorns, supporting every aspect of their day-to-day cloud challenges, including migration, modernization, optimization, and managing existing workloads.
Getting customers listed and transacting – in a way that works for their own customers and business models – is a complicated process. What 2bcloud needed was expertise in marketplace transactions to put its customers on the right path. That’s where WeTransact came in.
“We even used WeTransact to list our own marketplace product. What we found is that they can do it in 6 days – not 6 months.” – Yuval Shein, Vice President, Global Partnerships & Alliances
Greater leverage on the Microsoft marketplace
2bcloud spotted a trend. Many of its customers – especially those in B2B – wanted to join the Azure marketplace specifically to develop a go-to-market (GTM) strategy with Microsoft. That’s especially true for markets where Microsoft is really strong and able to connect vendors with the right audiences – and account managers – around the world.
Listing on the marketplace sounds simple enough. But even for digital natives and savvy startups, it’s still a major challenge to navigate the complexities and make an offer transactable. Success takes a precise combination of expertise: technical know-how, business development, sales, and marketing.
On top of that, there are the tax implications and forms that need completing. For most vendors, it takes a long time – around 6 months – to fully onboard to the Azure marketplace, even with an expert on hand to guide them. That barrier leaves a lot of startups wanting to co-sell but stuck in the marketplace onboarding process. With technical know-how and tooling from WeTransact it’s possible to reduce that timeframe from months to days.
“It’s the fastest you can go to market. With WeTransact you can ramp up your go-to market very, very fast. These guys came from Microsoft. They know all the tips and tricks.” – Yuval Shein, Vice President Global Partnerships & Alliances, 2bcloud
Ramping up marketplace go-to-market
Testing it out on their own marketplace product, 2bcloud discovered two things about WeTransact’s solution. First, it was a huge time-saver. Second, it helped with the next phase – the process of becoming IP co-sell-ready and MACC (Microsoft Azure Consumption Commitment) eligible. Needless to say, this is another process that’s complex and takes time. Again, WeTransact had the expertise and the tools needed to make it happen.
Another layer of complexity is the way payments are handled. Take the combination of metering – paying by percentage of consumption – and recurring payments for additional services. That’s not easy to do on the vanilla – unmodified – marketplace setup.
WeTransact made it much easier for 2bcloud to tailor its pricing structures and customer offers. In the past, this kind of solution would require multiple external tools. With WeTransact, everything’s in one place and packaged with expert advice on how to go to market in the right way – including connecting to channels.
Vendors can also find themselves getting stuck in making the number of transactions they’re able to make to reach the level required to be eligible for a Product Development Partner. For a technical MSV like 2bcloud, WeTransact enables them to provide a pillar of marketplace onboarding, enablement, and go-to-market.
“2bcloud is an innovator in the ecosystem. That is key. We want to partner with innovators, those who are challenging the status quo. It’s fast and easy to collaborate with 2bcloud.” – Juan Jose Castinblanques, CRO & Co-founder, WeTransact
A one-stop shop for transactable startups
2bcloud – in partnership with WeTransact – envisions a one-stop shop for startups beginning their journey on the Azure marketplace, a place where they can migrate, modernize, manage, optimize, and go to market. It’s a platform that provides the entire marketplace journey.
“Our mission is to help software vendors accelerate their business. Many ISVs are challenging Microsoft with their innovation, but it’s difficult for them to find a partner who can support them on their full technical journey. For us, 2bcloud is that partner.” – Alexandre Pascal, Managing Director Americas, WeTransact
Discover how WeTransact and 2bcloud help you succeed on the Azure Marketplace. Talk to Us.