Marketplace Mastery Empowers Microsoft Partners With WeTransact
Noteworthy Support – a trusted team of experienced Partner Center pros – is powering up its latest offer to Microsoft Partners through a new partnership with WeTransact. The agreement means that WeTransact becomes an integral part of the Microsoft co-funded ‘Marketplace Mastery’ program moving forward.
June 26th, 2024 – Noteworthy Support and WeTransact have announced a strategic partnership that will bring together operational and enablement services for Microsoft Partners and a streamlined solution for transacting on the Azure Marketplace under one banner – Marketplace Mastery.
Noteworthy Support’s CEO, Sian Herrington, said, “Our partnership with WeTransact is our most valued partnership this financial year. The focus that WeTransact has on helping ISVs understand their new customer landscape means that we, as Marketplace Mastery, can provide deeper and more analytical support to our community. Armed with the power of WeTransact – and their industry experts – sales can happen quickly and effectively for our partners and customers.”
Noteworthy Support currently provides Microsoft Partners with expert administrative solutions around two core services: a Partner Center Healthcheck Report, and Microsoft Alliances Subscription. As a joint venture with Microsoft UK, the addition of Marketplace Mastery builds on this suite of services with training and operational support designed to drive Microsoft Commercial Marketplace sales and maximize profitability.
The Marketplace Mastery program fosters deep and meaningful relationships between vendors and selling partners, optimizing the potential of effective partnerships. With rich customer-facing digital assets, and a dedicated Cloud Concierge, Marketplace Mastery enables Microsoft Partners to leverage the Microsoft MPO program to create real value.
Partnership with WeTransact’s powerful marketplace platform – a streamlined tool-based consultancy for getting listed and transacting on the Azure Marketplace – completes the Marketplace Mastery offer. Working in close collaboration with Microsoft, the co-funded program is a go-to-market vehicle for Microsoft Private Offers (MPO) in the UK.
Microsoft’s Marketplace Partner Lead, Darren Sharpe, said: “The collaboration between Noteworthy Support and WeTransact through Marketplace Mastery is a game-changer for Microsoft Partners. It not only simplifies the transaction process on the Azure Marketplace but also amplifies the growth and profitability potential for partners, and ultimately drives a better outcome for Microsoft's customers. This strategic partnership is a testament to our commitment to fostering innovative ecosystems and driving success with Microsoft Azure Marketplace as the mechanism of transformation.”
Through collaboration, the two companies aim to take non-transacting companies (typically ISVs) – with little or no existing Azure marketplace offering – and get them listed and transacting with a clear go-to-market strategy. Noteworthy Support handles the listing and creates private offers, whilst WeTransact delivers the technology and know-how to monetize an offer on the marketplace.
WeTransact’s platform facilitates sales and profitability, so that the Marketplace Mastery team can focus on building out strategic new markets for partners. With Marketplace Mastery, customers in all MPO-enabled territories (the US and UK, followed by the EU in 2024) will also gain access to an evergreen learning management system.
“Our vision is to open up channel partners as a whole new market for Microsoft Partners who have yet to transact on the marketplace by delivering the WeTransact platform with wrap-around support from Noteworthy,” said Johan Aussenac, CEO & Founder, WeTransact.
Sian Herrington, CEO, Noteworthy Support, added, “In an ideal world, every Marketplace Mastery partner will be a WeTransact partner.”
Registration for Marketplace Mastery is now open for any ISVs who want to book a call to discuss mastering the Microsoft Azure Marketplace.
WeTransact
We make publishing on the Azure Marketplace as easy as 1-2-3, ensuring Microsoft partnership criteria are met, and handling marketplace integration maintenance - all without needing a tech team. Plus, we enable marketplace transactions with a go-to-market direction and guidance.
Noteworthy Support
Noteworthy Support are the Partner Center Pros and have been supporting partners through new and emerging Microsoft programs since 2018. We provide Microsoft partners with peace of mind, safe in the knowledge that they are managing their relationship with Microsoft effectively and getting the very most out of their investment in the Microsoft AI Cloud Partner Program. From referrals and funding to marketing, the team at Noteworthy understand what it takes to propel an ISV forward for growth and recognition.