Optimus Information x WeTransact: Breaking Down Barriers For AI Apps On Azure Marketplace
Optimus Information is a Microsoft Solutions Partner (MSP) specializing in cloud migration and app development on Azure. With a physical presence in Canada, Latin America, and India, its global delivery system is capable of 24/7 development. This business model provides clients with faster development times and competitive pricing.
One of Optimus Information’s core competencies is its ability to infuse AI into cloud-based apps. But for many clients – ISVs offering AI-powered products on the Microsoft Marketplace – there is an additional layer of challenge around integration and billing. A recommendation from the Microsoft Digital Startups & ISV team (DS&I) brought Optimus Information into conversation with WeTransact. An exciting new partnership soon followed.
“Our partnership with WeTransact enables us to deliver an end-to-end solution for our clients – seamlessly migrating them to Azure while WeTransact guides them through the complexities of getting listed on the Azure Marketplace. This collaboration is a game-changer for startups looking to scale efficiently and maximize their Azure investment.” – Paul Chawla, CRO, Optimus Information
AI components can complicate marketplace listings
For ISVs with Microsoft-based apps, keeping both their development and customer experience inside one ecosystem has strategic value. Transacting on the marketplace – in the right way – streamlines sales, cutting down the complexity of selling in multiple global markets at the same time. A marketplace listing also helps put ISVs on the radar of enterprise-level organizations running Microsoft-based solutions.
What sets Optimus Information apart is its ability to offer a more boutique experience, customizing solutions to individual client needs, and working in close collaboration with internal teams. By building deeper relationships, an Optimus team becomes an integral part of their clients’ development roadmaps and their journey into Azure. Vendors looking to list software with AI components on Microsoft Marketplace face two additional challenges:
- Accessing Microsoft’s dedicated program for AI partners. Software vendors must meet a range of criteria in order to become an eligible Solutions Partner with certified software for industry AI.
- Structuring a consumption-based billing model. Vendors must measure the consumption of each customer and report it to Microsoft. This requires second-level integration around metering.
The AI partners program enables Microsoft to deliver best-in-class AI SaaS to customers. But many vendors need support around their eligibility for the program. And it’s here that Optimus Information really shines, helping ISVs build out their apps and taking care of everything on the Azure side. To complete their offer, Optimus sought a streamlined solution for making AI-powered products transactable, using a consumption-based billing model.
A complementary offer that adds value for AI apps
Getting together with WeTransact means Optimus Information can help ISVs in the Microsoft ecosystem – especially those with AI components – both build and sell apps in front of a wider marketplace audience. Whilst Optimus Information supports vendors to incorporate AI services in a way that’s compliant with Microsoft’s guidelines, WeTransact helps them smoothly integrate that offer with a consumption-based billing system.
“Optimus Information is one of our top priority partners. We work very well together, and we’re building a strong campaign around GTM strategy with AI and with Microsoft, through the marketplace.” – Alexandre Pascal, Managing Director Americas & Partner, WeTransact
The new partnership between Optimus Information and WeTransact will empower ISVs offering AI-based solutions on the marketplace. It will also help those vendors to modernize their app with Azure, enabling them to engage more easily with the marketplace and bring the value of their AI offerings to enterprise-level customers.
In the next phase of its development, the partnership will deliver webinars, events, and other learning materials to support a stronger GTM strategy, building confidence in AI products on the marketplace, and globally accelerating the discussion. This joined-up and more streamlined approach to GTM will provide vendors with a powerful all-in-one marketplace solution.
"As a dedicated Azure partner with a strong focus on the Digital Startup segment, our mission is to help clients unlock the full potential of the Azure ecosystem. Together with WeTransact, we ensure our clients not only achieve marketplace readiness but also gain ongoing operational support for successful transactions." – Paul Chawla, CRO, Optimus Information
While Optimus Information ensures AI components meet Microsoft’s strict eligibility criteria, WeTransact brings its expertise to listing and transacting on the marketplace using a metered billing system. In the near future, it’s hoped that the partnership will give vendors of AI software a complete ‘pass’ for listing and transacting on the marketplace. At the same time, this will make it much easier to bring best-in-class AI innovation inside the Microsoft ecosystem.
Discover how WeTransact and Optimus Information makes you achieve more on Marketplace. Talk to Us