QS Solutions: Transacting $120K+ in deals in Just Weeks Through Azure Marketplace

For over 20 years, QS Solutions has helped businesses reduce security risks without slowing down productivity. As a Microsoft partner, they focus on cyber resilience, ensuring teams work securely- whether in the office or remotely - without complicated security measures getting in the way.

But security adoption is only as good as its implementation. That’s why QS Solutions doesn’t just configure Microsoft security tools- they go beyond setup by making security easy to use, automated, and proactive. Their tools, CSAT and PortalTalk, continuously improve an organization's security posture - helping teams detect risks before they turn into real threats.

With a strong pipeline of customers already using Microsoft technologies, QS Solutions saw Azure Marketplace as an opportunity to cut out the back-and-forth of traditional procurement, close deals faster, and find more resellers and customers.

Like many ISVs, they quickly realized getting listed isn’t enough - you need a plan to turn Marketplace into a revenue driver.

That’s where WeTransact came in. Within weeks of launching, QS Solutions closed over $120K in Marketplace sales and earned IP-CoSell status - unlocking Microsoft’s co-selling engine to drive even bigger deals.

“We always knew Marketplace could help us streamline sales, but what we didn’t expect was how quickly it would open new doors. From procurement to reseller partnerships, the impact was immediate.” – Paul Dols, CEO QS Solutions/ QSBN

The move to Azure Marketplace

Marketplace wasn’t just another sales channel for QS Solutions, but a way to remove friction from the sales process and reach customers and partners they wouldn’t reach otherwise.

When Paul and his team chose to move his deals to Marketplace, they had two clear goals:

Remove procurement headaches that slow down Sales

‍Companies aren’t swiping credit cards to buy software. Their finance teams go through long procurement processes, negotiating contracts, getting legal approvals, and dealing with tax compliance before they can purchase anything.

Azure Marketplace removes these headaches. Since Microsoft handles all financial operations, they can buy security solutions from QS Solutions in minutes, without extra paperwork. Microsoft handles billing, taxes, and contract terms - so sales move faster.

This meant QS Solutions could shorten sales cycles, speed up decision-making, and remove roadblocks that used to kill deals.

Going beyond just direct sales

‍QS Solutions had built a strong direct sales engine, but scaling meant finding new channels beyond their own outreach.

Marketplace opened two key doors:

Microsoft’s 400,000+ resellers – resellers can now bundle QS Solutions’ security products without complex contract negotiations.
Microsoft Co-Sell – once they hit $100K in billed Marketplace sales, it’s a fast-track for Microsoft to collaborate on Deals introducing QS Solutions to new enterprise customers.

By shifting deals into Azure Marketplace, they cut sales friction, gained reseller traction, and unlocked Microsoft’s co-selling motion- all in a matter of weeks.

"For enterprise customers, the biggest hurdle isn’t choosing the right solution - it’s getting through procurement. By listing on Marketplace, we removed that friction and made it easier for them to say yes." – Paul Dols, CEO QS Solutions/ QSBN

Reaching IP-CoSell Status - In Weeks, Not Months

Getting listed on Marketplace wasn’t the challenge - turning it into a high-velocity sales channel was. That’s where WeTransact made the difference. With founders who had spent years building Microsoft’s own Marketplace strategy, WeTransact had a proven playbook to get ISVs up and running fast.

QS Solutions didn’t have to navigate the complexities of Marketplace alone. From setting up their first offer to enabling sales through Microsoft’s ecosystem, WeTransact handled the operational heavy lifting so their team could focus on closing deals. With a clear GTM strategy and hands-on execution, QS reached IP-CoSell eligibility, crossed $120K in Marketplace sales, and expanded their pipeline beyond their direct efforts.

Marketplace has now becomed a solid part of their GTM strategy to close faster, easier, and bigger deals.

“WeTransact took what could have been a months-long process and made it happen in weeks. Their expertise saved us time, and more importantly, helped us generate revenue from Marketplace fast.” – Paul Dols, CEO QS Solutions/ QSBN

Discover how WeTransact helps you transact through the Marketplace. Talk to us