How TrustElevate Is Building A Strong Reseller Channel On Microsoft Marketplace
TrustElevate is a first-of-its-kind RegTech platform for making the Internet a safer place for children and young people. Its innovative solutions empower organizations with robust digital tools for accurate age estimation, verification, and child protection. By verifying parents, and digitizing the process of parental consent, TrustElevate does exactly what its name suggests – it increases trust between online organizations, parents, and children’s data.
With a unique age verification solution that can be applied horizontally across sectors, landing on the right GTM strategy wasn’t easy. To grow, TrustElevate needed a platform that could quickly take it into multiple verticals at once. That platform was the Microsoft Azure Marketplace. All they needed was the right marketplace technology and expertise to help them list and launch their offer to resellers.
“We’re so thrilled to be part of WeTransact! We’re now able to educate resellers on the Azure Marketplace about our products and services. That’s huge for us because these companies are already connected with our target end-customers.” - Dr Rachel O’Connell, CEO, TrustElevate
Elevating and streamlining age verification online
We’re living in an age of digital identity. Any platform that processes children’s data – including social media, gaming, and streaming messaging apps – is legally obliged to know the ages of its users. Companies are also required to obtain consent from parents to process the data of younger children.
But for many industry leaders, accurate age verification is an unsolvable problem. The technical conundrum? How to verify age in a privacy-preserving way. Never one to turn away from a difficult problem – especially one of this magnitude – TrustElevate CEO, Dr Rachel O’Connell, took up the challenge.
TrustElevate is the only company in the world with the know-how and technology to reliably verify the ages of people under 18, cross-referenced with a person with verified parental responsibility for that child. It’s the digital equivalent of height restrictions for theme park rides. If you’re not tall enough, you can’t get on.
But the solution not only applies to online activities but offline as well, like walking into a high street bank to open an account. In fact, it supports any activity that involves parental consent.
“Many existing age verification systems just assume that someone setting up family safety tools is probably the parent. They don’t do proper checks, so there’s no certainty.” - Dr Rachel O’Connell, CEO, TrustElevate
For parents and children, TrustElevate provides a layer of digital protection over any activity that involves parental consent. For businesses, it not only enhances risk management and supports regulatory compliance, it also helps them adhere to upcoming standards – of which Rachel is the technical author – ISO 27566: Information technology, cybersecurity, and privacy protection — Age assurance systems.
The GTM challenge for TrustElevate was how to deliver their products and services into the arms of the big techs and companies spanning multiple industries. They landed on Microsoft Azure Marketplace as the perfect platform to do that. It would enable the company to leverage a vast network of existing resellers already embedded in organizations where their RegTech could have the most impact. But to do that effectively requires expertise in listing and exposing their offer to the right resellers.
And that’s where WeTransact came in.
“Working with Microsoft via the Azure Marketplace will be absolutely transformative for us. WeTransact has completely simplified that whole process. We would not have been able to navigate it without them.” - Dr Rachel O’Connell, CEO, TrustElevate
Wrapping TrustElevate into Microsoft implementations
TrustElevate is driven by a powerful and ethical mission to make the Internet a safer place for children and families. As a startup looking for opportunities to scale – whether through resellers, systems integrators, or even other RegTech platforms – the Microsoft Marketplace is the ideal environment for creating a sales pipeline. It also helps elevate trust in TrustElevate for end-clients running Microsoft-based solutions.
WeTransact steered TrustElevate onto the marketplace, helping to position them in the right way to appeal and connect with Microsoft Solutions Providers (MSPs) who could sell their products and services. WeTransact has been a trusted guide and even joined some of the initial meetings with MSPs. Especially in the RegTech sector, new technology is like the rising tide lifting all boats. There’s huge potential for TrustElevate to grow. WeTransact has helped them understand the marketplace, make the right introductions, and continues to guide and coach them.
Right now, they’re looking at next steps and potential opportunities. The next goal is to scale the business, maximize their presence, and optimize their horizontal reach in order to become a recognized global Microsoft ISV.
Achieving those goals involves forming the right relationships and offering the right level of commission to incentivize sales. It also means reaching out to key governmental and nongovernmental organizations in new markets to activate privacy-preserving verifications.
The great news is that WeTransact can do all of this and more. Now TrustElevate makes the right connections, advises them on how to structure offers with the right level of commission, and find suitable organizations to work with.
“Yesterday was the celebration for the end of our Microsoft Entrepreneurship program. We talked about WeTransact being transformative for us. And they’re going to extend access to WeTransact to the next cohort.” – Dr Rachel O’Connell, CEO, TrustElevate
Discover how WeTransact helps you build a strong reseller channel on Microsoft Marketplace. Talk to us