WeTransact connects Wellbeing.ai with global enterprises on Microsoft Marketplace

Wellbeing.ai is a revolutionary solution that helps people measure and manage their emotional and mental states at work. Combining AI with neuroscience, it uses advanced techniques to analyze eye movements and facial expressions.

The value of such a solution grows exponentially with the size of an organization, so reaching the global enterprise market was a key step in the company’s roadmap. For that reason, the Microsoft Marketplace was the obvious sales channel.

But there was a problem: how to publish their offer in the best way to get in front of the right audiences. That’s where WeTransact came in.

“The marketplace listing for our SaaS model was accelerated by WeTransact. Since listing on the Azure Marketplace in May 2024, we’ve got substantial business through that platform.” – Laurent Van Tornhout, CEO, Wellbeing.ai

Creating value from workforce wellbeing

Wellbeing is a crucial factor in workforce productivity. In the UK alone, poor mental health costs employers around £51 billion every year, according to research by Deloitte. The challenge for organizations – especially at the enterprise level, is that there’s not been a reliable way to accurately measure wellbeing – until now.

When it comes to corporate strategy, wellbeing is a key component. Low wellbeing, leads to absenteeism and burnout. Then there’s the cost of replacing lost talent and getting new starters onboarded and trained. You can see how those billions in losses start to add up every year. That’s why a wellbeing metric that enables you to manage and improve wellbeing is a powerful tool. Optimize wellbeing and you increase employee productivity.

Using proven neuroscience on eye movement patterns and micro facial expressions, it’s now possible to run analytics on employee wellbeing that can act as an early-warning system to prevent burnout. Wellbeing.ai not only continuously diagnoses wellbeing at work, it also instantly connects employees with relevant support services.

Wellbeing.ai captures data that helps render 4 key wellbeing indicators: anxiety, burnout, engagement, and enjoyment. Based on neuroscience and an AI algorithm trained on 40,000 subjects, this data creates a wellbeing score. This metric, visualized in a dashboard, enables you to measure and monitor wellbeing. But it also gives you the tools to improve it.

With one click, employees can book an appointment, an instant video call, an instant voice call, or an instant message in their preferred language, with a trained human counselor from Workplace Options – a global provider of wellbeing solutions. Wellbeing.ai acts as a digital frontend.

Of course, the value of this service grows in correlation with organizational size. The bigger the company, the bigger the problem Wellbeing.ai can solve. Listing and transacting on the Microsoft Marketplace was a logical choice. But navigating the complexities of publishing and transacting in the marketplace proved to be difficult.

‍“WeTransact focuses on one thing – bringing ISVs onto the marketplace. It’s fantastic because they’re super focused on only doing that. By solving the imperfections, they’re accelerating the publishing process.” – Laurent Van Tornhout, CEO, Wellbeing.ai

Leveraging the Microsoft ecosystem

Wellbeing.ai first connected with WeTransact at a Microsoft ISV summit held by Microsoft Belgium-Luxembourg. Introduced by a Microsoft lead, the partnership got going almost immediately. First, Wellbeing.ai migrated its backend to the Azure Cloud, supported by Microsoft. Once that step was completed, WeTransact was added as the transaction module.

Microsoft Marketplace is a great fit for Wellbeing.ai’s business model. Not only does it provide the company with access to their ideal market segment – Microsoft-based enterprises – but it also enables them to mitigate some of the costs and risks involved with being a startup – such as collecting payment.

It’s also a super-scalable approach, especially in terms of market reach. For instance, the company recently onboarded a Japanese customer. Through the marketplace, they’re served Wellbeing.ai’s SaaS in compliance with local tax rules, and business logic, and Wellbeing.ai is guaranteed to receive payment.

“As a startup on Microsoft marketplace, I don’t have to send invoices. I don’t need a billing operations team, and I have zero risk in receiving payment.” – Laurent Van Tornhout, CEO, Wellbeing.ai

Moving faster with WeTransact

As marketplace experts, WeTransact simplified the whole process in terms of marketplace listing and go-to-market strategy. This simplification made it much faster for Wellbeing.ai to get published and start transacting.

Being published is a key factor. Publishing quickly has accelerated their growth. WeTransact has smoothed out the whole process and started things moving on the marketplace, much quicker than if Wellbeing.ai had gone it alone.

On top of that, WeTransact acts as an advocate for Wellbeing.ai, helping them to correctly position their offer in a way that connects them with the right buyers. They also help with any technical issues related to the marketplace itself. Not only does Wellbeing.ai benefit from WeTransact’s focused and knowledgeable team, the platform itself provides a complete and clear overview of all their marketplace activity.

Overall, WeTransact has taken the technical complexities and go-to-market strategizing out of the hands of the Wellbeing.ai team so they can focus on their core business activities. Right now, they’re leveraging the partnership to grow their offer in key global markets.

“We look forward to extending our partnership with WeTransact in the US because we’ve just launched Wellbeing.ai in North America. We look forward to how WeTransact can help accelerate us in that market.” – Laurent Van Tornhout, CEO, Wellbeing.ai

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