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Lucy Joins The Azure Marketplace And Becomes MACC Eligible
Lucy is an AI-Powered Enterprise Answer Engine® with one goal in mind – solving one of the most urgent and overlooked problems that exists in every organization: the daily scavenger hunt for information. Companies hire Lucy to deliver answers from their internal data, tools and subscriptions – whatever the format – including PowerPoint, PDF, .DOC and even audio and video files. With Lucy, teams spend less time looking for information and more time driving forward priorities that matter to their business.
Instead of delivering a list of search results, Lucy retrieves the exact answer within a data source in seconds. Users can ask her questions through the web app or tag her in their company's message platform. Lucy also ensures the confidentiality, security, and compliance of company data. Every user’s answers are specific to information they are authorized to access. The remarkable thing is that Lucy has been doing this since 2016, blazing a trail for AI-driven enterprise tools.
Working with a number of Microsoft-based organizations, the Azure Marketplace made total sense for Lucy and its customers. Listing and transacting on the marketplace is a complex and time-consuming process, so Lucy leaned into the expertise of WeTransact.
“We are the experts in what we do. When it comes to areas outside our domain, we bring in specialists. In terms of the Azure Marketplace, WeTransact were the experts who could do that for us.” – Lisa Bergerson, VP Marketing And Sales, Lucy
The best place to do Microsoft business
When it comes to deploying AI to deliver ROI for enterprises, Lucy has years of experience working with clients such as PepsiCo and Saatchi & Saatchi. It also works with mid-range clients who handle large amounts of documents and data, including Professional Investor Organizations, consultancies, and manufacturers. In fact, for any business where getting a quick answer is important, Lucy makes a difference. That can range from surfacing an answer buried in deep with in technical documentation, to leveraging internal data and insights to make informed decisions faster.
With over a million businesses around the world using Microsoft 365, it follows that most Lucy customers are heavily grounded in the Microsoft ecosystem. That means the partnership between Lucy and Microsoft is an important one. On top of that, Lucy brings federated search to the forefront – retrieving answers across all data sources, including subscriptions and systems outside the Microsoft ecosystem – to find the right answer to a user’s question. Lucy can also feed all of this knowledge to Microsoft Copilot for content creation; making both tools better together.
For those reasons, the Azure Marketplace is the ideal place to do business with customers, especially when they have a Microsoft Azure Consumption Commitment (MACC) in place. Being transactable on the marketplace speeds up the procurement process and allows customers to allocate credits from their contractually-agreed Microsoft budget to Lucy.
Like any tech company, things move at a fast pace. There’s a lot to be done and resources need to be focused. Setting up the listing and ability to transact on the marketplace in the right way would have taken a lot of time, training and expertise. That’s why Lucy called in WeTransact.
Partnering for success on Azure Marketplace
“It was really simple. In fact, it was the simplest, easiest partnership I’ve ever been involved in. They did everything, and saying that in the context of navigating the Microsoft Marketplace is huge.”– Lisa Bergerson, VP of Marketing And Sales, Lucy.AI
A recommendation from a contact at Microsoft connected Lucy with WeTransact who took the lead from the get-go. Not only was the platform itself easy to use, after sharing some relevant content, Lucy’s listing was quickly up and running.
After becoming MACC eligible, the WeTransact team supported Lucy with the next steps, getting Microsoft reps on board and providing templates for how to talk with non-technical clients about MACC. The whole process was much faster than if Lucy had tried to go it alone. The listing was up in a few weeks – as opposed to months – and once consumption credits hit the right level, MACC eligibility followed within the year. The next phase is to reach out to clients and prospects – especially those who were getting excited about Lucy becoming MACC eligible on the marketplace.
WeTransact has provided expert insights and guidance on handling the GTM (Go To Market) strategy, and setting goals and milestones to help move the marketplace business forward. Partnerships are slow to build – it takes time to build trust. Microsoft has millions of marketplace products and services it can help to promote.
Working with WeTransact gives Lucy the opportunity to get noticed. WeTransact even offered to be on the first calls with Microsoft account reps to help guide Lucy through the process to ensure they’re hitting the right notes. Looking ahead, the marketplace is a priority channel for Lucy to scale its business, and WeTransact is helping them to get there.
Discover how WeTransact helps you build a go-to-market strategy on the Microsoft Marketplace. Talk to Us.